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Stew Lilker’s

Columbia County Observer

Real news from Florida for working families since 2007

County News: Fort White

Main Street America & Main Street Florida Are Coming To Fort White On Thursday (May 15) Mainstreet Fort White Adopts LGBTQ+ Colors

Fort White Main Street logo
The Main Street logo is bounded by the white background. Columbia County Observer graphic

FORT WHITE, FL – Despite the tsunami of town turmoil, which has resulted in massive resignations, the Town of Fort White is moving ahead with a celebration of its designation as a Main Street Community on Thursday, May 15. Fort White is the smallest municipal government in America to have earned that designation.

What Is Florida Main Street?

Florida Main Street is a technical assistance program with the goal of revitalizing historic downtowns and encouraging economic development within the context of historic preservation.

Since 1985, Florida Main Street has offered technical assistance to Main Street programs across the state. The program is part of a network of over 40 nationally recognized programs throughout the country. The Division of Historical Resources administers Florida Main Street under the Florida Department of State. The program is affiliated with the National Main Street Center and utilizes the National Main Street Center's Four-Point Approach®, which offers a framework for community-based revitalization initiatives. Read more about Florida Main Street here.

A few months ago, after the Main Street Fort White designation was approved, Main Street Fort White needed to proceed to find an executive director. Fort White Mayor George Jacob Thomas attempted to shoe-horn his brother into the $24,000 a-year position, but his plans were derailed.

The Main Street board instead hired a seasoned professional, Sharon Yeago, to be at the helm. Ms. Yeago has thirty-three years of experience in nonprofit and public sector public relations and grant writing.

Fort White Mainstreet has applied for nonprofit status with the IRS and is expecting to hear back in a few months.

The $24,000 executive salary is in limbo. Initially, the Town of Fort White agreed to pay the executive director salary, but through a series of missteps, it changed its mind.

It is unknown how Main Street Fort White is going to come up with Ms. Yeago’s salary. So far, she has been working without being paid. Ms. Yeago told your reporter, "This is an important project for the Town. I am excited about being involved at the ground-floor level."

A Mainstreet Day Celebration with a background of LGBTQ+ colors

Your reporter inquired of Ms. Yeago about the LGBQT background on the Main Street Fort White logo, as well as the choice of the building on the logo.

Ms. Yeago explained the building was an old school building.

The building is off the beaten path and not on any Fort White main drag, and the Columbia County School District owns it. The Town has not agreed to accept the building, nor are any renovation or use plans available. Ms. Yeago said it represented a “pie in the sky.”

The Fort White Train Depot is the well-known Fort White landmark on a major thoroughfare and a building that the Main Street Fort White project is looking to use as its headquarters. The Fort White Town Council may consider leasing the building to the Main Street Project for $1. While the Fort White Town Council is meeting tomorrow, anything about the lease is not on its agenda.

Leasing at present below the market rate is problematic, particularly because the IRS has not granted Main Street Fort White not-for-profit status.

The Observer has learned that the logo was designed by the folks that own the Collective on US 27 in Fort White: Main Street Project board member Alex Veiga and his partner and significant other, Ruben Laureano. They designed the gay pride colors as the background.

Your reporter inquired of Town Councilwoman Kathryn Terry about the gay pride colors. Ms. Terry said, “It looks like a sunset to me.”

Executive Director Yeago was asked about the colors. She said she had nothing to do with the design of the logo. When asked about the gay pride colors, Ms. Yeago said, “It looks like a sunset to me.

Thursday – Main Street Day in Fort White

According to a press release from Ms. Yeago, the Main Street day (May 15) will begin in the morning when the Main Street Board will meet with representatives for training at the Train Depot on US 27. While there is no invitation for the public, it appears the board, room permitting, will not throw interested people out.

Beginning at 1 pm, the Mainstreet folks will be meeting with the public. At 2 pm, the Main Street folks will be meeting with the Business Owners. Finally, at 3 pm, property owners and developers will be entertained.

It is not clear if the public shows up at any of the three scheduled events, if they will be asked to leave by the state’s people.

The Town Council will be meeting at 6 pm in the town hall, where those who work and couldn't make it to the daytime events will be able to be enlightened by the Town Council, the Main Street Florida folks, and the Main Street Fort White board.

Epilogue

Unfortunately, the blurt-out of uncontrolled Fort White Town Council meetings may make it difficult to understand exactly what is going on.

Late today, the dysfunctional Fort White Mayor and staff updated the Towns' agenda to include the train depot lease and other things.

In typical fashion, there is no notice anywhere that the agenda material has experienced a last minute update.

Comments  (to add a comment go here) 

On May 15, 2025, BH of LC wrote:

Well, well here we go, with another insider group to spend tax monies

 

On May 15, 2025, JH of Fort White wrote:

Hey Stew! I moved to Fort White from central Florida last year. I read your article about the mainstreet logo, and I have some follow up information pertaining to validating your claim that the logo incorporated the pride flag. Great work uncovering them obfuscating that they're using the pride flag, by the way.

They said that they used an AI prompt for the "background," but in reality they just used an AI prompt for the foreground logo that was placed over the cropped pride flag. I use AI image generators regularly in my work, and I can assure you that it wouldn't have inserted shadow artifacting that looks like the shadows put on a pride flag to give it an appearance of waving in the wind. You can see the "flag flutter" shadows quite clearly, especially in the top left of the cropped portion of the pride flag they used. It wouldn't be difficult to track down the specific pride flag image they used and demonstrate conclusively that it's the same image by showing that the abstract shadow sections are identical, similar to how fingerprints, blood spatter, etc, are used.

Additionally, if you enlarge the image, you can actually still see the not quite completely cropped out red stripe from the top of the pride flag, barely visible. It is more visible toward the top left because often with these pride flag images, in addition to shadow put to make it look like it's waving, they will also apply a bend effect to the stripes to lend further to the illusion of waving in the wind. They probably cropped it on their phone, and didn't notice that it would still be visible. I am on a desktop on a large monitor using image editing software, and it's clear as day.

I think it's plausible that they used it intentionally as not only an obfuscated signal, but also as a premeditated attempt to gaslight people who actually have solid pattern recognition capabilities.

 

On May 15, 2025, BC of Fort White wrote:

An interesting issue. And it is Fort White

 

On May 15, 2025, HW of Alachua Cnty wrote:

That is great! Who would have thought a quiet little rural town would step it up in these times.

 

On May 15, 2025, NT of Columbia County wrote:

That's interesting. In a town so clearly divided in many aspects, how did it come to be that The Collective owner is chosen to design the logo? Were there several designs to choose or vote upon? I've nothing against gay pride 🏳️‍🌈 but the Christian Right in that town is going to have a conniption fit. I agree that the Depot would make perfect sense plus fewer colors will, in the long run, make printing costs and signage less expensive.

 

On May 15, 2025, BT of Fort White wrote:

Stew, perhaps you should have googled the Gay Pride colors before writing your last article. Red is at the top and purple is at the bottom.  Neither are on the background of the Main Street logo.  I believe a retraction is in order or at the very least an apology.

 

On May 15, 2025, MJ of Columbia County srote:

 Oh, I just read the article. OK Sunset. Gay Pride flag. Agency meeting today.

 

On May 15, 2025, MB wrote:

your photoshopping of a logo shows your bigotry.

 

On May 15, 2025, Ruben the Food Guy wrote:

We are NOT supporting gay pride stew. It's a sunset setting over a tree line and river.

 

On May 17, 2025, AP wrote:

In order for something to represent Gay Pride it must contain the colors that make up the Gay Pride Rainbow and in a specific order. The colors are red, orange, yellow, green, blue, and violet. Even extracting the background colors of the logo and blowing them up, the colors do not convey gay pride. People looking at this logo would not believe it to represents that it is not a rainbow at all or even close. What next, will you seek banning rainbows at kids birthday parties? Will art teachers be prevented to teach kids the colors of a rainbow because they could be used to be “represent gay pride?

If you really think about it This article seems to be written as an attack against a specific set of people in the community. It feels like defamation and should be redacted for falsely accusing community leaders without any actual evidence except the power of suggestion. I acknowledge that everyone is entitled to an opinion but this harmful and totally false accusation in an attempt to fuel outrage towards those named.

 

 
 

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